Super League rugby league club Widnes Vikings have formed a major new commercial partnership with Liverpool John Lennon Airport.
LJLA urrently handles almost five million passengers a year with flights to more than 60 destinations in the UK and across Europe.
It claims to be the faster, easier, friendlier airport of choice for passengers from across the region and is recognised for its relaxed, hassle free environment and best in class operational performance.
The new partnership sees the airport secure significant branding opportunities across the Vikings stadium, print and digital channels.
This includes featuring on the home and away dugouts, as well as prime TV advertising positions within the stadium.
Liverpool John Lennon Airport will also have an unmissable branding presence in coach Denis Betts’ press conferences and player video interviews.
The partnership was formally launched with a visit to the airport by Betts and Vikings co-captain Joe Mellor.
The pair enjoyed the opportunity to meet with senior airport management and hear all about the its latest developments.
Richard Munson, commercial and community director at Widnes Vikings, said: “We are delighted to have formed this innovative partnership with Liverpool John Lennon Airport.
“The airport is an illustrious brand that is well recognised for its quality, so we are proud to welcome them to our commercial family.
“We are excited to be have this opportunity to promote the airport to the Rugby League community through our matchday, print and digital output this season.”
Paul Winfield, director of aviation development at Liverpool John Lennon Airport, added: “This is a great opportunity to support and work with our nearest Rugby League team and to highlight to supporters the great range of holidays and city breaks available direct from Liverpool, all with the added convenience of being just 20 mins away from the home of Widnes Vikings.”